After the show is the after-show — TV networks look to capi­tal­ize on biggest hits--Washington Post.com

http://www.washingtonpost.com/entertainment/tv/after-the-show-is-the-after-show--tv-networks-look-to-capitalize-on-biggest-hits/2013/08/08/bf5b5674-febe-11e2-9711-3708310f6f4d_story.html

Below is a snippet from this article.  Social media strikes again!!--Margaret

“‘Breaking Bad’ has been blowing up in terms of social media for the last couple of seasons, and as we roll to the last date, we had a goal to make it as big of an event as possible,” said Joel Stillerman, AMC’s executive vice president of original programming, production and digital content, who added that the half-hour show will follow a similar format to “Talking Dead.” “This seemed like a great way to do it.”

After all, when people watch a TV show, “they don’t want to go and watch anything else — they want to talk to their friends and the social media world about what just happened,” said Michael Davies, whose Embassy Row productions is behind both AMC companion shows, as well as “Shark After Dark.”